How to Save Money When Buying commercial digital signage displays

Digital signage offers a multitude of benefits for businesses, including enhanced customer engagement, increased brand awareness, and boosted sales. In fact, 80% of brands using digital signage report sales increases of up to 33%.

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Despite the promising returns, the initial investment in digital signage can be a hurdle, particularly for small businesses with limited budgets. However, affordable options do exist, allowing you to enjoy the benefits without breaking the bank. Here are some strategies to save money when buying digital signage displays.

The Costs of Digital Signage

Digital signage offers many dynamic applications and benefits over traditional signs. However, it does come with higher costs. Here are some key expenses to consider:

• Digital Signage Displays: Screen costs can vary significantly based on size and quality. High-end commercial displays will be more expensive than consumer-grade LCD screens.
• Digital Signage Players: These are essential for streaming content. Options include media boxes and plug-and-play sticks. All-in-one solutions exist, but may lack certain functionalities.
• Installation: Costs depend on the number of screens and where they are to be installed. Heavy-duty commercial mounts and labor can add to the bill.
• Digital Signage Software: Content management software is necessary for creating and streaming content, usually involving a monthly licensing fee.
• Implementation of Network: Setting up the hardware and network often requires professional services.
• Maintenance Costs: Budget for potential repairs and replacements due to hardware or connectivity issues.

Although these costs can add up, there are affordable ways to implement digital signage, even on a limited budget.

How to Afford Digital Signage with a Limited Budget

Here are a few tips for investing in digital signage without overspending:

1. Buy Used or Refurbished Displays

Purchasing used or refurbished displays is a cost-effective way to get started. Ensure you buy from reputable sellers who offer warranties.

2. Rent Hardware

If digital signage is needed for a short term, renting hardware can be a great option. Many companies offer competitive rental rates.

3. Use Free or Open-Source Software

Leverage free or open-source software compatible with your displays and media players. This can significantly cut costs.

4. Purchase from a Digital Signage Expert

Consider buying from specialized digital signage companies. Some offer cost-effective packages that include hardware and software. For example, purchasing a Mvix media player often includes free access to their cloud-based software, saving on licensing costs.

Digital Signage: Worth the Investment

Ultimately, digital signage can save money on printing costs and is more affordable long-term than you might think. Evaluate the options to keep expenses low and maximize your ROI.

2 ways to save money on digital signage